Food brands withnothing to hide.
We build ingredient-led food brands with clean labelling, honest sourcing and claims that hold up.
- Snacks · Sauces · Condiments
- First brand: WANNABE
We build food brandsfrom the inside out.
Twinroad Brands is a food company creating focused consumer brands across snacks, sauces, condiments and everyday food categories. We start with the product before the story: ingredients, sourcing, formulation, manufacturing, labelling and taste. The brand comes after the food is worth standing behind.
Our standard is simple.
Clear ingredients
We prefer ingredients people can recognise, understand and trust.
Honest claims
If a product says it does something, the formulation needs to support it.
Better sourcing
We look for suppliers and manufacturing partners who can support quality, consistency and traceability.
Global thinking, local relevance
We take inspiration from products overseas, then build brands that make sense for the markets we serve.
Inspired by what wetrusted overseas.Built for whatwas missing.
Twinroad Brands was founded by two well-travelled people who spent significant time living overseas. Inspired by European standards where food products felt refreshingly direct, labels were cleaner and claims more restrained Twinroad Brands was formed.
We bring that same level of clarity into the food brands we build - not by copying what exists elsewhere, but by developing products that are honest, well-made and commercially relevant.
Our first brand
Bars, bites and cookies for the work-in-progress. WANNABE is our first consumer food brand, built around real ingredients, clear claims and a simple rule: if it matters, it belongs up front.
- Cold-pressed fruit, nut and protein-led bars
- Dark-dipped snack bites
- Protein cookie
Built to grow acrossfood categories.
Twinroad Brands is not limited to one product format. Our long-term goal is to build a portfolio of focused food brands across categories where better ingredients, clearer labels and stronger sourcing can make a real difference.
New Zealandand India
We are building Twinroad Brands with both New Zealand and India in mind. New Zealand gives us access to a trusted food ecosystem, strong product development capability and high standards. India represents a large and fast-growing consumer market where clearer labelling, better sourcing and more transparent food brands have significant long-term potential.
New Zealand
A trusted food ecosystem, strong product development capability and high standards.
India
A large, fast-growing market with real long-term potential for transparent food brands.
Partners, manufacturers,suppliers and stockists
We are currently developing our first product ranges and are interested in speaking with food development partners, contract manufacturers, ingredient suppliers, packaging partners, retailers, distributors and strategic collaborators.